Recently, a Chinese national coffee brand and a Chinese brand of Baijiu jointly launched a soy sauce latte. There are both coffee and Baijiu in the soy sauce latte. Is it more refreshing or more conducive to sleep? Many people place orders with strong curiosity. In fact, the reason why consumers can enjoy authentic sauce flavored lattes is due to the strict management of channel merchants and the unremitting efforts of liquor companies in anti-counterfeiting tracing.

 

It is difficult to trace the anti-counterfeiting, and it is difficult to sell the accumulated disadvantages in the Baijiu industry. In the anti-counterfeiting 1.0 era of the Baijiu industry, manufacturers applied anti-counterfeiting ink to anti-counterfeiting packaging. This anti-counterfeiting means has low technical content and is easy to be imitated. Moreover, it is difficult for ordinary consumers to identify the authenticity of the fake means of "new wine in old bottles". In order to deal with counterfeiting, more well-known Baijiu brands began to launch a 2.0 heavy weapon - anti-counterfeiting code. The traditional anti-counterfeiting code was randomly generated by the original factory. Consumers manually verified whether it was genuine by calling. Some consumers did not verify it because of their affection or trouble. In terms of process traceability, it is difficult for manufacturers to track and monitor the products they sell. When counterfeit or inferior products are found among genuine products, it is difficult to trace them to the corresponding responsible person.

 

In order to help Baijiu enterprises to achieve global digital intelligent management and enter the era of anti-counterfeiting 3.0. Famous Chinese liquor companies are seeking a set of professional and efficient solutions to achieve visual traceability management throughout the entire industry chain and support consumers in tracing and anti-counterfeiting queries. Based on this, various IoT enterprises in China have provided RFID full process anti-counterfeiting and tracing solutions.

 

RFID full anti-counterfeiting tracing. In the logistics supply chain, the ultra-high frequency RFID handheld terminal reader can collect RFID label data on packaging boxes and synchronize it to the backend database, achieving visual tracking of the entire process. After receiving the goods, dealers can use a reader to collect the case code or RFID tags on the tray, and can clearly check the quantity of goods, the source and authenticity of each Baijiu without opening the box. In addition to the RFID electronic tag attached to the packaging box as a logistics tag, each bottle of Baijiu in the box has an RFID anti-counterfeiting query tag on the lid, which is the only electronic ID card in the world. In each link of Baijiu production and sales, the distillery can obtain the information inside the label through RFID terminal equipment with different permissions for product traceability.

 

For unopened wine bottles, a radio frequency chip is attached to the inner side of the top of the bottle stopper. The chip wires attached to the inner side of the bottle stopper are connected to steel strips at different parts of the bottle stopper, and the wireless antenna located in the wine bottle itself is connected to the steel strip to form a channel; The cutting device inside the bottle cap is located between the RF chip and the wireless antenna itself, and its sharp surface can disconnect the connection between the two as the bottle cap rotates. After the consumer opens the bottle cap, the cutting device will damage the wireless antenna, making it difficult for the RF chip to obtain sufficient working voltage and ineffective. Once the bottle is opened, the RFID reader cannot read the chip number at the top of the bottle cap, thereby avoiding the reuse of the bottle and completing product anti-counterfeiting.

 

Before Baijiu leaves the factory, the staff uses a reader writer to write the corresponding order number, manufacturing date, product model and specification and other important data of each bottle in the anti-counterfeit RFID tag, so as to generate unique RFID tag information. At the same time, data encryption can be used to prevent other readers from tampering with the information in the tag. Only the original factory staff can use the reader to write and change the label information of each bottle of Baijiu stored in the encrypted database of the server through the encryption command.Retail store anti-counterfeiting query: In the production and sales process of alcohol, in addition to the use of readers in the production line or outbound management process, the reader terminal equipment in the sales process of the store can only read the authorized part of the label. Store staff can use readers to read RFID tags and verify the obtained tag information with the backend database to complete the identification of product authenticity.Consumers can also conduct anti-counterfeiting inquiries. According to the characteristics of one item, one code, consumers use NFC mobile phones or self-service inquiry machines to read the RFID anti-counterfeiting labels on the bottle caps and obtain traceability information such as product authenticity and production date, production location, warehouse acceptance throughout the entire lifecycle. If the anti-counterfeiting labels are scanned multiple times, the system will prompt suspected counterfeits, and consumers can submit reporting materials on the page.

 

Anti fleeing management: Baijiu production enterprises establish product "single item box pallet" multi-level packaging data association for each product in the process of packaging, warehousing and outbound of liquor products through RFID traceability anti fleeing solution. The staff used the reader writer to read the RFID tags on the box code or tray in batches and then shipped Baijiu to the supplier, so that Baijiu manufacturers could master the circulation data of all Baijiu corresponding to this box or tray, thus achieving early warning anti channeling management and improving the control ability of Baijiu manufacturers on distribution channels.

 

 

Finally, the official APP purchase verification shows that consumers can use the Baijiu manufacturer's APP to obtain a quota every day. Once the purchase is successful, the APP will automatically generate a purchase QR code. The consumer shows the QR code at the store, and the clerk scans the QR code on the consumer's mobile phone and the NFC label on the Baijiu bottle cap through the reader writer to match the real name system, so that the consumer can successfully purchase Baijiu at the official guide price. The full process anti-counterfeiting and tracing solution for readers and writers has achieved integrated monitoring and recording of various links from raw materials, assembly, warehouse inventory, shipment, to retail distribution. It truly achieves product source traceability, destination traceability, accountability, and quality control, effectively solving the problems of product quality tracking and anti-counterfeiting, greatly curbing the proliferation of counterfeit goods, and effectively safeguarding the interests of consumers, Improved consumer trust and reputation in the brand.